- OpenAI's official blog says its ChatGPT Ads business reached $1 billion in annualized revenue less than 200 days after launch.
- The same day, OpenAI expanded self-serve ad buying to advertisers in India, Europe, and the Middle East and North Africa.
- OpenAI positions the ad-supported free tier as how it keeps ChatGPT open to more than 1 billion in annual revenue.
Why it matters
Ahead of a potential IPO, OpenAI is rapidly diversifying beyond subscriptions. Growth of free and ad-supported plans could reshape competition across the broader AI ecosystem.
$1B
Annualized ad revenue